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              Team 
                Essentials  by 
                R. Brenowitz  
               This article 
                appeared on HR.com, August 2002
 The demands of today's global marketplace, technology, and product 
                complexity have created a new surge of interest in teams and teamwork. 
                Teams enable the intelligence and creativity of many to be used 
                to solve a complex problem. Merely assembling a group of highly 
                competent individuals does not, however, create an effective team. 
                The Team Essentials Model highlights the fundamental elements 
                necessary to begin creating a high-performing team. The Team Essentials Model © 
 The Team Essentials Model is simple but powerfully predictive. 
                Its clearly stated elements help define highly effective teams:
 Team Performance = (f) (supportive environment 
                + clear goals + operating agreements + competent, dependable, 
                trusted team members)   Supportive Environment   
               
                Any team effort is doomed from the beginning if it's not receiving 
                  internal support from management. For example, has management 
                  provided the team with the essential resources it needs to get 
                  the job done? Are team members meeting in a desirable location, 
                  and do they have the necessary tools to complete their tasks 
                  (e.g. research materials, computers, networks, high-speed Internet 
                  connection, laboratories, groupware, electronic bulletin boards, 
                  etc.)? Does senior management ask for regular briefings on the 
                  team's progress? Do they deal with the data they receive in 
                  a way that supports the team's efforts? This level of support 
                  speaks loudly to team members--boosting morale and assuring 
                  all members that senior management notices and appreciates their 
                  efforts toward achieving the corporate strategy.   
               
                Clear goals provide structure and direction for each individual 
                  member of the team. They provide a vision toward which each 
                  team member, and the team as a whole, can strive. Clear goals 
                  also create the context in which team members can make their 
                  day-to-day decisions. This is especially important in cross-functional 
                  teams. With a single-function team, the team leader is clearly 
                  the boss, but with a cross-functional team, the members are 
                  in a matrixed organization. As a result, they have to answer 
                  to the team leader and their functional boss. The more that 
                  team members understand about team goals, priorities, and the 
                  direction of the organization, the better they'll be able to 
                  work on behalf of the team when they go back to their functions. 
                 For a team to be effective, clear goals need to be established 
                  and agreed upon from the very beginning. Team involvement in 
                  goal setting will increase each member's buy-in and commitment. 
                  This will be important when times get difficult and hard trade-offs 
                  need to be made. In short, the clearer the goals, the more effective 
                  the team can be.  
               
                These represent a clear set of agreements about how each member 
                  of the team will behave and how the team will work together. 
                  Team agreements generally include items like: 
                 
                  Where, when and how often the team will meet 
                   
                  What behavior is expected from each team member 
                   
                  How the team will make decisions and who will 
                    be involved in decision-making  
                  What decisions have to be made by the entire 
                    group rather than being delegated to one individual 
                  What communication forums will be used  
                   What information will be shared with each 
                    other  
                  What information will be shared with the outside 
                    world  
                  What information will be kept confidential 
                   
                  How and when team members will ask each other 
                    for help Also, the team may want to have an agreement regarding what specific 
                communication tools and forums will be used (electronic bulletin 
                boards, email, face-to-face, voice-mail, sub-group meetings, etc.). 
                While everybody has preferences, a clear agreement must be made 
                about which of these the team will use and for what purpose. For 
                example, a team may decide to use email for all communication 
                saving voice-mail only for urgent matters.  
                Agreements should be as specific as possible. For example, 
                  agreeing that email will be responded to in a "timely 
                  fashion" may create a problem. Some team members may 
                  define "timely fashion" as several days, while 
                  others may think it means before the business day ends, or two 
                  hours after the meeting ends, or "when I have the time." The actual creation of agreements can serve as a team-building 
                  process itself as the team will experience working together, 
                  communicating, and making decisions. This experience can serve 
                  as a model for how the team can work together in the future.  
                Competent, Dependable, Trusted Team Members  
               
                Perhaps the hardest part of the model to implement is building 
                  the competence, dependability, and trustworthiness of team members. 
                  Frequently, teams do not select their own members, but have 
                  to work with those whom management has pre-selected.  If team members are not competent in their field of expertise, 
                  the team must ensure proper training for them and set goals 
                  and expectations accordingly. This means that team members must 
                  be honest about their capabilities from the start-something 
                  many are loath to do in today's highly competitive work environments. 
                  If the team explicitly states their desire to help, not punish, 
                  those in need of additional training or time, this will help 
                  alleviate the fear of exposure. Trust and dependability are defined here as knowing that your 
                  team members will complete their deliverables, that they will 
                  come through as promised, that they can be trusted with confidential 
                  information, and, most importantly, that they will keep the 
                  team agreements over time and even when that is hard to do. 
                  Any team member who breaks the agreement must understand that 
                  her or she is breaking the trust. Conversely, when team agreements 
                  are kept over time, they build trust between each team member 
                  and trust in the team process. 
              Early attention to each element of the model and a decision about 
                its relevance for your team is worth the time it takes. It will 
                ensure that all team members are part of establishing the goals 
                and strategies of the team and will put all of their efforts into 
                meeting their deliverables.
 
The model works equally well with single function, cross-functional, 
                and virtual teams in any industry. Although the process needs 
                to be adapted for each specific team, the elements in the model 
                remain constant and are the foundation upon which any organization 
                can build strong, high-performance teams. © The Team Essentials Model is copyright Randi Brenowitz 
                & Tracy Gibbons. All rights reserved.
 
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