Issue
# 1 - Virtual and Geographically Dispersed Teams
In
this issue you will find:
1.
An introduction to the topic of Virtual and Geographically Dispersed
Teams
2.
A book review of Virtual Teams: Reaching Across Space, Time, and
Organizations with Technology by Jessica Lipnack and Jeffrey Stamps
3.
Web sites and other resources on the topic
______________________________________________________
1.
VIRTUAL AND GEOGRAPHICALLY DISPERSED TEAMS
Teams
have become a way of life in most corporations. They are one of
the few work arrangements that enable the knowledge and experience
of many to be brought to bear on increasingly complex and difficult
problems. But teams give rise to their own unique problems of
joint decision-making, shared ownership, role clarification, etc.,
and not all members are equally skilled or predisposed to work
in a collaborative way. When the challenges of virtual and remote
teaming are added to the inherent organizational struggles over
interdependence and collaboration, new problems are created and,
therefore, new and creative approaches for supporting the work
and interaction of teams become necessary.
The
complexities and demands of today's marketplace have also set
the stage for teams that are not necessarily co-located--virtual
teams (VTs) and Geographically Dispersed Teams (GDTs). Many factors
have created the increasing need to rely on teams that are not
all in the same office building at the same time, sitting in the
same conference room. While corporations have had remote sites
for many years, the difference now is that people at different
locations are increasingly being asked to work interdependently
and to share accountability for a single product, project, or
outcome. The paradox here is that the needs of the marketplace
have increased the need for interdependence and collaboration,
while other market conditions and the personal needs and desires
of the workforce are decreasing the possibilities of co-location
and face-to-face communication. Properly supported and facilitated
VTs and GDTs can be one effective response to this paradox.
In
our work with teams of all types in corporations and as faculty
of The Fielding Institute's master's program in Organization Design
and Effectiveness, a program that is conducted entirely on-line
we have developed a model for how to support and facilitate the
start-up and development of effective VTs and GDTs. Our approach
utilizes a combination of occasional, carefully planned and facilitated
face-to-face meetings and thoughtful, strategic use of technology
and telecommunications tools. This approach includes:
-
A face-to-face start-up meeting intended for the creation of a
clear set of team agreements, the development of clearly articulated
and agreed-upon goals, the development of a clear set of roles
and responsibilities, the creation of a conflict-resolution process,
and training in the use of electronic tools and applications the
team will be using.
-
Readily available technological tools and the appropriate support.
-
Carefully structured sub-tasks.
-
Strong leaders who are willing and able to manage the process
and help bring the team to closure and consensus.
-
Periodic face-to-face meetings.
-
Strong commitment from the team members.
The
current conditions in today's marketplace and the personal and
lifestyle choices being made by the workforce make VTs and GDTs
a necessary component of most companies. If properly facilitated
and appropriately supported technologically, they can be an effective
competitive advantage rather than being the source of a new set
of problems.
__________________________________________
2.
A Book we've enjoyed on this topic is:
"Virtual
Teams: Reaching Across Space, Time, and Organizations with Technology"
by Jessica Lipnack and Jeffrey Stamps (John Wiley & Sons,
1997)
The
purpose of "Virtual Teams" is to look at how teams are
transforming into "organizations that spread out and reach
across boundaries." (p.xix) Lipnack and Stamps base their
findings on extended research and experiences. The conceptual
framework of systems theory has been used to develop the concepts
and model. In each chapter, cases from companies like Eastman
Chemical, NCR, Tetra Pak, and Sun Microsystems are used to illustrate
these concepts and model. Chapters are titled:
Chapter
1: Why Virtual Teams? The New Way to Work
Chapter 2: Teaming from the Beginning. How Groups Became Virtual
Chapter 3: The Power of Purpose. Do, Doing, Done
Chapter 4: Through the Worm Hole. Links for Virtual Teams
Chapter 5: Teaming with People. The Paradoxes of Participation
Chapter 6: It's All in the Doing. Virtual Team Life as a Process
Chapter 7: Virtual Places. Home is Where the Site is
Chapter 8: Working Smart. A Web Book for Virtual Teams
Chapter 9: Virtual Values. Generating Social Capital
This
insightful and hands-on reference offers essential information
on:
- The basic virtual team principles: people, purpose, links
- The skills and technology necessary for creating a successful
virtual team
- Enhancing personal communications electronically
Even
if technology plays a major role in this emerging era, the focus
of this book is clearly the people side of the organization/technology
relationship. Lipnack and Stamps share best practices on how virtual
teams can work, but caution that this is not a panacea, in fact
"it is harder for virtual teams to be successful than for
traditional face-to-face teams." (p.xxi)
_____________________________________
3.
Web sites and Other Resources we've found about this topic include:
*
1998 Organization Development Network Annual Conference - Nov.
14-18 in New Orleans. There will be a number of sessions on the
topic of virtual teams (including one given by millpond group
on Monday, November 16). For further information about the conference,
go to http://www.odnet.org.
*
Collaborate 98: A Virtual Conference on Virtual Teams is running
through October 3. It has been archived and is still available
for reading. The web site has just about everything on this topic,
including an enormous number of references and links. From the
Home Page, you will need to register for the conference, and then
you'll be able to access the keynote speeches, workshops, discussion
groups, and exhibitors as well as the Bookstore and Reference
Library. http://www.odnet.org/collaborate98
*
The June 98 issue of the Journal of Computer-Mediated Communication
is a special issue on virtual organizations. Of special interest
is the article on "Trust in Global Virtual Teams." http://www.ascusc.org/jcmc/vol13/issue4