Organization Design is the planning and integration of the ways in which people do their work in an organization. Historically, organization design merely meant adjusting the lines and boxes on an organization chart. Today it means aligning structure, management processes, information systems, reward systems, and people, with an organization's strategy.

Organization Design or Re-design is crucial when:

  • your organization faces an immediate or anticipated change
  • you must improve organizational performance
  • you are shifting the strategic direction of your organization

Brenowitz Consulting's Four-Phase Design Process recognizes that each organization requires a customized process that includes management and employee involvement. Our experience has shown that there are several critical questions that must be answered at each stage of the process. We help you ask these questions in a new way and to interpret the answers. We work with you to create and implement a plan based on the results.


Phase 1 - Strategy, Mission, Purpose, and Values

  • What is the distinct contribution that your organization makes to the overall strategy of the business enterprise?
  • What are the specific deliverables your organization is responsible for? What do you want your organization to be known for?
  • How do you want employees to work together and treat each other, your customers, and other stakeholders?


Phase 2 - Structural Design

  • How can work best be divided into clusters of tasks and responsibilities?
  • What is the nature and purpose of relationships and interdependencies within, between, and among various groups or functions?
  • What are the merits and drawbacks of different approaches to arranging the work and the relationships?
  • What processes, systems, and communication forums need to be in place for this design to be most effective?
  • What stakeholders do you need to satisfy?


Phase 3 - Implementation

  • What is the transition plan?
  • What resources do you have? What barriers or constraints do you face?
  • What are the critical aspects of communicating the new design?
  • How will you get feedback from the organization about the new design?
  • How will you know if the new structure is leading to the desired outcomes?


Phase 4 - Evaluation

  • Are you getting the results you want?
  • How do you know? If not, where, when, and how will you make modifications?
  • How will you communicate those to the organization?

For more information on this topic, contact Randi Brenowitz at
650-843-1611 or



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